Bob Young explores law firm branding in latest ABA column

by Mandy Hicks

Attorney Bob Young of ELPO is serving as chair of the Law Practice Division of the American Bar Association. He writes a regular column for the section’s magazine, Law Practice. The March/April column has a review of the book Personal Branding in One Hour for Lawyers by Katy Goshtasbi. The book covers many aspects of marketing for attorneys, including social media. Bob recommends the book for attorneys or anyone interested in branding.

You can read Bob’s column on the ABA web site here: